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Nissan Motor Co. Ltd.
Industry Automobile
Fate Brand discontinued/Merged into Nissan
Successor Nissan brand name
Founded 1931 (first use of Datsun brand name)
Defunct circa 1983 and became Nissan
Headquarters Japan
Key people Kenjiro Den, Founder
Rokuro Aoyama, Founder
Meitaro Takeuchi,
Yoshisuke Ayukawa, Founder of Nissan Sangyo
Yutaka Katayama, President, Nissan Motor Corporation in U.S.A.
Katsuji Kawamata, President, Nissan Motor Co., Ltd.
Products Cars and light trucks



The name was created in 1931 by the DAT Motorcar Co. for a new car model, spelling it as "Datson" to indicate its smaller size when compared to the existing, larger DAT car. Later, in 1933 after Nissan Motor Co., Ltd. took control of DAT Motorcar Co., the last syllable of Datson was changed to "sun", because "son" also means "loss" () in Japanese, and also to honour the sun depicted in the national flag, hence the name "Datsun".[1] Nissan phased out the Datsun brand in March 1986. The Datsun name is most famous for the sports cars referred to as the Fairlady roadsters and later the Fairlady (Datsun 240Z) coupes.


List of Datsun models

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  1. Consumano, Michael A. Also, the symbol was derived from lemons which are famous in Japan. The Japanese Automobile Industry, H.U.P (1985), ISBN 0-674-47255-1 p.33
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